Connected TV · Onboarding

Partner Integration Roadmap.

The step-by-step process from initial alignment to global availability. Each phase must be validated before proceeding to the next.

1
Kickoff

Technical Alignment

Joint alignment session between Teads and the partner to agree on the technical approach, scope, and integration timeline.

2
Technical

Sharing Technical Details

  • 2.1The partner sends Teads their app-bundle-id.
  • 2.2The partner sends Teads a bid-request sample.
  • 2.3Teads generates and returns a bid-response based on the provided bid-request sample.
3
Technical

Integration Setup

Both parties implement the integration on their respective sides, based on the exchanged technical details.

4
QA

Device Testing

  • 4.1The partner sets up a test TV device and shares the country, IP address and IFA with Teads.
  • 4.2Teads creates a test campaign targeted to that specific IP address.
  • 4.3The partner runs manual tests and shares a timestamp + image/video recording of the test with Teads.
  • 4.4Teads monitors incoming events and validates the results.
5
QA

Test Campaign

  • 5.1The partner confirms the country/market to be opened for testing.
  • 5.2Teads sets up a test campaign targeting that country.
  • 5.3Teads monitors campaign performance and validates the results.
6
Launch

Production Campaign

  • 6.1Teads activates a first real advertiser campaign on the partner's inventory.
  • 6.2Teads monitors delivery and validates campaign results.
7
Go-Live

Global Availability

The integration is opened to all markets and made fully available to the advertiser base on both platforms.

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Validation gates. Each phase must be validated by both parties before the integration can proceed to the next step.